VGC has branded & developed communication strategies for Nitesh Estates projects across hospitality, corporate, retail and residential real estate. Right from developing the strategic positioning to designing brochures, ads and conceptualising activations, VGC played an integral part in bringing these brands alive.
VGC developed the original strategic brand identity for Aditya Birla Group in 1997. Since then, the brand has emerged as a global powerhouse in a diverse range of sectors. VGC developed a number of additional solutions, from internal engagement programmes and communication strategies that highlight the stature of the brand and its positioning. In 2009, the key stakeholders and VGC agreed that a brand refreshment exercise was required to meet demands of the local and global marketplace.
To bring alive and market the appeal of this microbrewery to its audience, VGC created a holistic strategic brand experience that leveraged the social aspects of beer drinking. The leading phrase – “What’s brewing?” brings to life the essence of TJ’s BrewWorks.
VGC localised the expression of chilling for Indian audiences. Doing away with surf and sea scenarios, we redefined chilling as a highly individual activity, meaning different things to different people.
VGC crafted an all new strategy and brand mark to signal the structural change Hiranandani Group was going through. The comprehensive and concise Brand Architecture brings the brand to life – creating a Brand of impeccable legacy and stature.