VGC crafted an all new strategy and brand mark to signal the structural change Hiranandani Group was going through. The comprehensive and concise Brand Architecture brings the brand to life – creating a Brand of impeccable legacy and stature.
VGC developed the original strategic brand identity for Aditya Birla Group in 1997. Since then, the brand has emerged as a global powerhouse in a diverse range of sectors. VGC developed a number of additional solutions, from internal engagement programmes and communication strategies that highlight the stature of the brand and its positioning. In 2009, the key stakeholders and VGC agreed that a brand refreshment exercise was required to meet demands of the local and global marketplace.
VGC localised the expression of chilling for Indian audiences. Doing away with surf and sea scenarios, we redefined chilling as a highly individual activity, meaning different things to different people.
From creating a strategic brand positioning to designing effective communication devices for the two premium projects – Fisher Island and Napa Valley, VGC brought the essence of these two properties to life.
To bring alive and market the appeal of this microbrewery to its audience, VGC created a holistic strategic brand experience that leveraged the social aspects of beer drinking. The leading phrase – “What’s brewing?” brings to life the essence of TJ’s BrewWorks.
Keeping with the brand positioning of the luxury boutique hotel, VGC created a website and a comprehensive communication strategy that brought out the eclectic and inspired experience Park Hotels offers.