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A brand of legacy, reinvented

VGC crafted an all new strategy and brand mark to signal the structural change Hiranandani Group was going through. The comprehensive and concise Brand Architecture brings the brand to life – creating a Brand of impeccable legacy and stature.

Taking India to the World

VGC developed the original strategic brand identity for Aditya Birla Group in 1997. Since then, the brand has emerged as a global powerhouse in a diverse range of sectors. VGC developed a number of additional solutions, from internal engagement programmes and communication strategies that highlight the stature of the brand and its positioning. In 2009, the key stakeholders and VGC agreed that a brand refreshment exercise was required to meet demands of the local and global marketplace.

VGC gives Pantaloons a new plot

VGC created a powerful brand story for Pantaloons helping the brand re-articulate its raison d'être and re-establish itself as the essential go-to shopping destination.

Art of Chilling – with a desi twist

VGC localised the expression of chilling for Indian audiences. Doing away with surf and sea scenarios, we redefined chilling as a highly individual activity, meaning different things to different people.


VGC created a comprehensive communication strategy for the many offerings; residential and commercial, for the exemplary Phoenix group.

For each project we developed a discerning positioning and an exquisite creative expression. With our holistic approach, we created impactful branding and communication across touchpoints.

Specialised Branding for a specialised Indo-Japanese Hospital

VGC designed the identity for Kirloskar’s new Ortho-Neuro and Heart specialty in Bangalore, Sakra World Hospital; a joint venture between Kirloskar, Toyota Tsusho & Secom Hospitals Japan.


Beginning with a brand campaign to mark their third anniversary on Indian shores, VGC develops regular, strategic communication for the internationally renowned women’s fashion magazine.

A well brewed success story

To bring alive and market the appeal of this microbrewery to its audience, VGC created a holistic strategic brand experience that leveraged the social aspects of beer drinking. The leading phrase – “What’s brewing?” brings to life the essence of TJ’s BrewWorks.

Making Baby Dreams come true

While rebranding the baby product brand, VGC created two mascots that formed key communication tools through packaging and other devices. These mascots evolved with each product of the brand.

An exclusive lifestyle. Brought to life.

From creating a strategic brand positioning to designing effective communication devices for the two premium projects – Fisher Island and Napa Valley, VGC brought the essence of these two properties to life.

Inspiring new experiences

Keeping with the brand positioning of the luxury boutique hotel, VGC created a website and a comprehensive communication strategy that brought out the eclectic and inspired experience Park Hotels offers.

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