About Vyas Giannetti Creative
Founded in 1997 by Preeti Vyas, with the vision to transform the marketplace through Strategic Integrated Design and Innovative Communication Solutions, today VGC is one of India’s most recognized and sought-after branding consultancies.
Ranked one of the top brand and ad agencies in India, our sound strategies translate into superior returns on branding and communication investments, creating value through design, and earning us the trust of some of India’s biggest business names as clients.
As a specialist branding & ad agency, VGC uses design as a management tool to help brands succeed by enhancing brand equity and perception through strategic cutting-edge solutions. Our result-oriented brand recommendations are a result of the proprietary design tool we call – Designomics. A multidisciplinary integrated design, communication, digital & advertising agency with varied skills under our roof, we specialize in branding & brand strategy, communication & advertising (ATL, BTL, TTL, and B2B), packaging, environmental, publication, digital & experiential design.
With offices in Mumbai and Bangalore, we have served clients across India & the world for over two decades now. We are more than just a creative agency, we are complex problem solvers who use design & design thinking to help your brand stand out from the crowd. We have served as a creative agency across geographies like Delhi, Ahmedabad, Lucknow, Hyderabad, and internationally. For over two decades now, VGC has made its presence in India and the world.
A Look at VGC's Accomplishments
“Only that Design which is good for your business is good Design.”
Preeti Vyas, Chairwoman
Preeti Vyas is an artist, designer and entrepreneur, who has steered VGC over the last two decades, to a top position in India, as an independent Design and Communication Consultancy with a blue-chip clientele. According to Economic Times and from the time she began her journey after graduating from the National Institute of Design, Preeti has created some of India’s most Iconic brand stories and redefined the design landscape.
Over her professional journey, she has been counted among 50 most influential women in India according to Impact and Verve magazines, ranked as one of the top creative minds by The Economic Times and named one of the 25 most Powerful Women in Indian business by Business Today.
Preeti has been invited to be on the jury for the Cannes Festival twice, the New York Festivals, D&AD London awards, to name a few. She has represented India, showcasing Indian Creativity in Advertising by Semana Internacionale Da Criacao Publicitaria in Sao Paulo, Brazil.
Perhaps more to the point, what characterises her oeuvre; either as the Creative director of some marquee advertising agencies or as Founder of VGC, is Preeti’s penchant of breaking everything down to its fundamental truth. From making economic sense with Design as a management tool, to aiding business and marketing strategy, Preeti has infused it all with the essence of intelligent design thinking and creativity.
As a thought leader, she curated and launched Designomics, a knowledge and awards platform promoting the use of design by businesses effectively, bringing her journey, it seems to a full circle. Designomics was also extended into a television show on Bloomberg, presented by Preeti herself, which saw her interviewing design savvy captains of conglomerates. Today, Designomics is also a proprietary process & set of brand building tools that have helped steer key strategic projects at VGC.
Preeti is also very actively involved in the Indian Design Education space and has been on the advisory councils of ISDI Parsons School of Design, MIT School of Design and on the governing council of NID, Amravati. As a member of the Indian Design Council, she helped in formulating important design policies for the country. She currently serves on the advisory council of BITS Design School. For her significant contributions to the creative field, she was conferred the Women Disruptors Lifetime Achievement Award 2021, by Ad Gully.
Apart from leading VGC from the front, Preeti also currently serves on the boards of Century Textiles, Birla Estates, ABFRL, TCNS and Novel Jewels Limited as an Independent Director.
To sum up, Preeti is a creative mind, an artist and a thinker without boundaries. She is always willing to explore, experiment and push herself and all around to discover newer and greater dimensions. She is someone who lives by the dictum – Stay hungry. Stay foolish.
EXPERTISE
- Corporate Identity
- Brand Design
- Brand Strategy
- Visual Communication
- Packaging Design
- Experiential Design
AWARDS & ACHIEVEMENTS
- 50 most influential women, Verve magazine
- 50 most influential women in media, marketing and advertising, Impact Magazine
- One of the top creative minds by The Economic Times
- 25 most powerful women in Indian business by Business Today
- Creative Professional of the Year’ at the Indira Awards for Marketing Excellence.
- Conferred the Women Disruptors Lifetime achievement Award by Ad Gully
- Jury and active member of the Indian Design Council
- Curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains of Industry
- Advisory Council, BITS Design School
- Keynote Speaker, World Brand Congress, 2024
