Think of Design Thinking as the artist’s palette for business creativity.
Empathise, Define, Ideate, Prototype, and Test. These 5 steps make up the crux of Design Thinking, which is nothing but a comprehensive and holistic problem-solving methodology centred around the human experience and user needs.
Drawn from a designer’s toolkit, management consultants all over the world use design thinking to integrate the needs of consumers (desirability), the possibilities of technology (feasibility), and the requirements for business success (viability) to provide a catalyst for business transformation and evolution.