Design Thinking is a management tool that persistently helps evolve, innovate and outpace change to cruise across choppy business scenarios. Management consultants all over the world use design thinking as it is a consumer-centred approach to innovation that draws from the designer’s tool-kit to integrate the needs of consumers (desirability), the possibilities of technology (feasibility), and the requirements for business success (viability) to provide a catalyst for business transformation and evolution.
What is Design Thinking?
The Design Thinking Workshop
The Design Thinking for Business & Innovation Workshop introduces participants to the fundamentals and importance of Design Thinking, the globally advocated tool for innovation in businesses. The workshop not only introduces the concept, but also explains each phase of the five-stage process in an easy to implement method across all sectors of the organisation. The Designomics Workshop has been conducted and very well received at several reputed organisations including more recently at Pidilite and The Phoenix Group.
A CROSS MEDIA WORKSHOP PRESENTED THROUGH:
An Introduction of Designomics,
VGC’s Proprietary Design Thinking Tool
Case-Studies
Hands-On Live Project
Who Should Participate?
CXO’S, SENIOR LEADERS, VENTURE CAPITALISTS,
ENTREPRENEURS, BRAND MANAGERS AND
MARKETING & COMMUNICATION TEAMS.
The target audience are not designers, instead, the focus is on training leaders and decision-makers. The Workshop will help explain the Design Thinking process and help them use design techniques to mentor teams in the effort of developing new business opportunities and markets.
Designomics - Design Thinking Tool
Designomics endorses the value of strategic integration of Design in Business.
Designomics started as an initiative to showcase the effectiveness of design in and for business. It was a curated segment on LOGO, Bloomberg UTV, presented by Preeti Vyas. The series highlighted the impact and ROI of Strategic Design interventions, through the eyes of senior business leaders including Mr. Kumar Mangalam Birla, Mr. Anand Mahindra and Mr. Kishore Biyani to name a few.
Designomics has since, extended into a knowledge sharing platform and an awards event for businesses that have generated greater returns on investments through design intervention.
Today, Designomics has lent its philosophy and name to VGC’s proprietary Design Thinking tool & process that has helped provide strategic design solutions for several of VGC’s clients.
To know more about our workshops or host one for your organisation, contact us on +91 22 66669980 or write to us at creative@vgc.in
