Following BITSoM’s and BITSLAW’s successful launches, BITS Pilani approached VGC once again to brand and launch their ambitious foray into Design Education- BITS DES.
BITSDES approched us with a vision to be an innovative Design School that adopts and offers a unique learning experience involving deep industry connections, real world experiences, cross-functional collaborations, and more; ultimately growing into a worldclass design destination.
Our main objective was to strategically craft a brand identity for BITSDES that would reflect this desire, while also reflecting BITS Pilani’s rich legacy. Through a comprehensive strategic exercise and close collaboration with the BITSDES and Aditya Birla Group teams, we developed a brand that truly stood out in the ever-expanding design industry.
Project Scope: Strategic Branding | Communication
