Here’s the story of Lemma, a promising tech startup in the Ad-tech world, and how VGC, the best branding agency in Mumbai and Bangalore, helped transform their brand.
Founded in 2017, Lemma started as a programmatic Digital Out-of-Home (pDOOH) platform, creating smart solutions for supply-side screen owners. The pandemic pushed them to innovate, expanding into OTT and CTV. This leap catapulted their growth, catching investors’ attention and setting Lemma on the path to becoming a ‘Tech Unicorn.’
Last year, Lemma turned to us for rebranding and repositioning. They needed a fresh identity that matched their global ambitions and cutting-edge solutions.
Project Scope: Strategic Rebranding & Repositioning | Digital Communication | Website Content & UI/UX Design