Lemma wanted to level up their market positioning to match their vision of being a global leader, but their existing brand didn’t reflect this ambition, and their unique selling points (USPs) didn’t really stand out.
This is where we stepped in to strategically rebrand the company through our Designomics process.
We began by immersing ourselves in Lemma’s ecosystem—exploring their market, audience, and competition. Through detailed interviews and workshops with key stakeholders, we gathered crucial insights that enabled us to reposition Lemma as a leader in programmatic omnichannel solutions for emerging ad-tech formats.
Apart from crafting their new positioning in the market, we also helped them understand their own. brand better.
The extensive workshops we conducted brought out key characteristics of the brand that helped us define and articulate Lemma’s personality, archetype, values, and work culture.
