A game-changing identity for a new-age law school
After the successful launch of BITSoM, BITS Pilani approached VGC yet again to develop a new brand mandate for their latest venture into the field of legal education with BITSLAW (BITS Law School). The institution offers two exceptional residential law programs that match the calibre of the leading law schools across the globe, thus continuing BITS Pilani’s longstanding legacy of academic excellence. Furthermore, the institution’s Governing Council, led by Mr. Kumar Mangalam Birla, the esteemed Chancellor, remains steadfast in its unwavering commitment to delivering exceptional education.
VGC’s main objective was to strategically craft a brand identity for BITSLAW that would reflect the institution’s rich legacy while also being modern and distinctive. Through a comprehensive strategic exercise and close collaboration with the BITSLAW and Aditya Birla Group teams, we developed a brand that truly stood out in the highly competitive legal education industry. Apart from developing the brand’s strategy and designing the various components of the brand, VGC also launched the brand with compelling communication through a multimedia and multichannel launch campaign, with a focus on driving up awareness and inquiries for the law school.
Project Scope: Strategic Branding | Communication | Digital