CARRYING A CELEBRATED LEGACY INTO A NEW AGE.
For their foray into business education BITS Pilani brought VGC on board as brand partners, to develop the new brand’s mandate. Christened BITSoM (BITS School of Management), the new age business school in Mumbai would be offering a residential two-year MBA Programme at par with the leading business schools in the world. Carrying forward the BITS Pilani legacy of excellence, BITSoM is be led by its Chancellor, Mr. Kumar Mangalam Birla and an esteemed Governing Council.
VGC’s core task was to strategically carry forth aspects of this legacy into a new, future-focused brand without directly linking the two brands. Starting with an in-depth strategic exercise, the brand was created in close partnership with the BITSoM and Aditya Birla Group teams. VGC led the comprehensive exercise and also created compelling communication for their multimedia and multichannel launch campaign.
Project Scope: Strategic Positioning | Brand Identity | Communication | Digital