We approached the branding for BITSLAW with a clear objective in mind – to develop a brand identity that would not only be distinctive and contemporary but also honour the institution’s rich legacy of academic excellence. We engaged in an in-depth strategic exercise to understand the institution’s ethos and unique selling points. Through close collaboration with the BITSLAW team, we developed a brand that stood out from its competitors in the legal education industry. The BITSLAW brand identity follows the same logic and design approach that was taken for BITSoM, so as to bind these two schools together while also creating the foundation (in the context of branding) for any future schools or forays into diversified streams of education.
Based on the concept of Heraldry, we designed a logo that seamlessly merges two significant elements that embody the institution’s rich inheritance and heritage: The Eagle and The Rising Sun. The Eagle, with its powerful, free, and formidable demeanour, symbolises the focus and determination that our institution strives to impart to its students. The Rising Sun, a universal emblem of enlightenment, epitomises boundless potential and fresh beginnings, serving as a constant reminder that every ending marks a new beginning.
VGC’s branding for the law school not only met the brief but exceeded expectations by capturing the institution’s heritage with modern symbolism and a future-focused approach.