AN OASIS IN THE CITY
VGC was hand-picked to develop the brand positioning and communication strategy for Diplomatic Greens, an ultra-luxurious residential space at Gurgaon, developed by Puri Constructions. The name evolved from the property’s location and its proximity to the diplomatic enclave. Diplomatic Greens affords the lifestyle cues of power and prestige while reflecting the serenity and calmness of nature. The brand positioning was derived from its feeling of harmony in the midst of the city. East Asian influenced, sculpted gardens and water bodies provide exclusive aesthetics to the ambience while intelligent technology facilitates seamless living and comfort. Inspired by this feeling of luxury, comfort, harmony and connectivity that the property affords, the positioning ‘Your oasis in the city’ was developed and taken forward into all Design and Communication collaterals, including a grand brochure book, a website and advertisements.
Project Scope: Strategic Branding | Design | Communication | Interactive