EXPRESSING THE BRAND IDEA
This campaign which empowered The Indian Express, is based on a simple insight that the purpose of a newspaper is to keep readers informed about the events in their environment and give an unbiased analysis of the same. VGC designed a clutter-breaking campaign which was powerful as well as cost-effective. The campaign revitalized IE’s brand image and anchored space in the target group’s mind, thereby improving the brand’s health.
Project Scope: Communication