STYLING UP VALUE FASHION
VGC created a powerful brand story for Pantaloons helping the brand re-articulate its raison d’être and re-establish itself as India’s most stylish value fashion player.
In a category that is an overwhelming, sea of sameness, VGC helped the brand make the transition from a generic cheap fashion retailer to a brand that creates value and ownable style via strong fashion led stories. The communication along with several brand-led initiatives helped Pantaloons be recognised as India’s most trusted fashion brand for three consecutive years by the Economic Times.
Project Scope: Strategic Branding | Communication | Digital