Situated on the outskirts of Ahmedabad, Le Parque spans a vast 300 acres, offering a range of villa developments, each with its own distinctive character. Designed by the renowned architect and landscape designer Bill Bensley, this project sets out to redefine villa living in Ahmedabad with its core concept of “luxury immersed in nature”.
Amara, the second sector within Le Parque estates offers 105 smaller 3 and 4 bedroom villas. This sector boasts of modern villas that focus on simplicity and minimalism in functionality, and is designed using a slightly more vibrant colour palette inspired by nature’s bright hues.
Amara’s audience consists of smaller and nuclear families who are ‘nouveau riche’ and seek homes that reflect their ambitions and serve as a status symbol.
Project Scope: Strategic Branding & Positioning | Nomenclature | Communication | Digital
