We started with an in-depth study of our location, competition, and most importantly, our consumers, from which we were able to unearth key insights that helped us position Amara through the tagline- ‘Paint a New Lifescape’. A home at Amara is like starting a new chapter, unlocking new dimensions of life and enabling limitless living 

In line with the larger theme of Le Parque, we also renamed Ascher as ‘Amara’- a name inspired by the word for ‘Love’ in multiple languages. 

Amara’s brand identity was built on rich colour illustrations within the context of a green landscaped paradise, and this was brought alive through a colourful yet clean and minimal design approach.