Media houses have always used traditional communication platforms like ‘themed parties’ at 5 star locations to interact with their trade audience (media planners, buyers and cable operators).
The task given to us was to break this norm. We decided to used sports as a platform to cut across this ‘party’ mind-set and deliver something truly unique and memorable.
VGC conceptualised Zee Super Sixes, a six-a-side corporate cricket tournament with a twist. This emerged as a bigger success than just a party and gave our clients, Zee and DNA, a playing field to interact with their target audience.
Project Scope: Strategic Branding | Visual Merchandising | Communication