A TIMELESS IDENTITY FOR A VERSATILE SPACE
VGC and the Khyber Group christened the new banquet and conference centre in Mumbai’s northern suburbs, Sarai, which means resting place for travellers. The logo designed, reflected Sarai’s ultra-luxurious ambience reminiscent of Imperial India. The evocative font conveyed Sarai’s impeccable pedigree and addressed both non-corporate and corporate clients. The dieresis mark was stylised and treated like a graphic element to express the panoply of premium services offered by Sarai.
Project Scope: Strategic Branding