Over the years, VGC has conceptualized and developed all of Aditya Birla Group’s brand campaigns. Starting with the ‘Taking India to the world’ campaign, which introduced the Group as an Indian Multinational with diversified interests across the world, VGC also conceptualized and executed the next campaign ‘Let’s reach for the sun’, which reaffirmed their position as a powerhouse across the globe and across sectors. Following the logo change campaign in 2016, VGC conceptualized a brand communication campaign called ‘Big in your life’, to highlight the Group’s journey to a superbrand that enables and empowers us at every step in our life. As the Group’s interests and businesses are diversified and spread across literally every sector, the campaign aimed to showcase how big a role Aditya Birla Group plays in all our lives. The campaign was showcased across India, UK and USA.