Aditya Birla Group

NEW MARK COMMUNICATION

The new Aditya Birla Group logo was launched with a campaign that was conceptualized by the top Branding Agency in Mumbai, VGC. The campaign was executed in print, digital and on television. All major newspapers in India published a print ad announcing the new change on the day that the launch was announced. The television commercial spoke about the group and its journey towards crossing new milestones, culminating with the logo reveal. The commercial has received more than 71 million views on YouTube, as of August 2018. We made use of the latest innovations and techniques available, from featuring the logo launch on the App locker Interface like ‘Ventes’ to revealing the story of the brand in the form of an opening book on the Times of India website homepage. The new logo received the maximum digital footfall on our designed brand journey on facebook’s latest innovation, the ‘Facebook Canvas’ creating an immersivce experience for all.