RELAUNCHING A LEADING NORTH INDIAN HOSPITAL
VGC designed the identity for SPS Hospitals after their demerger with Apollo Group of Hospitals, helping them re-establish their legacy and re-affirm their faith in their various stakeholders.
Apart from helping them with a refreshed Brand Identity, we also helped them make the transition by effectively communicating the change, celebrating their legacy & success stories through an interim campaign and finally showcasing their new identity through a multilingual launch campaign.
Project Scope: Strategic Branding | Communication | Design
