TAKING A FLAGSHIP RESIDENTIAL PROJECT TO NEW LEVELS OF SUCCESS
The Phoenix group entered the residential segment in 2011/12 with One Bangalore West. Located in a fairly conservative part of Bangalore, the challenge was to make the brand appealing to their audience and sell more stock. As this was the Phoenix Group’s maiden venture into the residential segment, there was a lot riding on the success of the project.
VGC came on board in 2013 as a strategic partner. Over the years, VGC has handled the brand mandate and lead a number of strategic, marketing & creative initiatives for the brand including repositioning the brand, rebranding, developing compelling communication through campaigns, events & other marketing activities, launching new towers and much more. In essence, VGC helped design every touch point of the brand and has contributed to One Bangalore West’s success story. Over the years, the project has become one of the most-awarded & best-selling residential projects in Bangalore, winning multiple awards specifically for its marketing efforts.
Project Scope: Strategic Branding | Design | Communication | Events | Activations | Digital Design | Experience Design | Packaging Design