BRINGING ALIVE ‘THE FINE ART OF LIVING. PERFECTED.’
VGC was mandated to create a distinguished strategic positioning for its ultra-luxury residential offering in Bangalore
Through a positioning that turned around the idea of luxury with expressive, experiential marketing, we changed the game in a fickle, claim-based category.
Kessaku is an ultra luxury residential offering located on the coveted address of 1 Dr. Rajkumar Road, Bangalore.
Steering away from luxury-toting offerings, VGC created a positioning that extrapolated the experience of fine living.
With a focused and integrated approach, we created an aura of inspiration and exclusivity with the positioning of The Fine Art of Living.Perfected. This idea was expressed through all branding, communication and collaterals in a cohesive story that drew in the potential customer layer by layer.
This entire effort elicited a unprecedented response and bookings in the pre-launch phase outdoing all expectations.