Napa Valley is a luxury villa development in Bengaluru that is designed to recreate Californian resort living in the city.
VGC was mandated to create a clutter-breaking positioning for the development. To start off, we conducted an immersive interaction with key stakeholders, involved in the project, from which we derived the key positioning values the brand had to portray. The architecture of Nitesh Napa Valley being inspired by Santa Barbara villa homes in California and the promise to recreate resort lifestyles in the city for its residents, we developed the concept for communication of ‘Come home to Resort Living’. The brochure design takes this concept forward by the use of fonts which is inspired by luxury brands and by the classic and contemporary villa architecture of California. The writing also complements this concept by its use of resort metaphors in language.
Napa Valley
