A New Crown in the Historic City of Lucknow
A New Paradigm of Exquisite Villa Living
3 years after VGC successfully launched Shalimar Group’s first-of-its-kind 220-acre integrated township, it was approached for the launch of the crown project within Shalimar One World – Valencia County.
Breaking the Norm
As their Brand Strategy Agency, our work for them included, designing the brand identity, developing a compelling brochure, and marketing collaterals for their launch campaign for both online and offline platforms.
The brief was to create a brochure and communication that embodied this new paradigm of luxury, unlike what the city had experienced before; Exclusive Bungalow living with a community lifestyle. Essentially representing, the best if both worlds.
A Compelling Narrative
Interpreting this unmatched lifestyle, VGC drew inspiration from the most immanent aspects of the project: The Oasis of greens and the exclusive and abundant Villa lifestyle.
A Resounding Success
Within 10 days of the launch, with just one press and outdoor campaign, over half the Villa inventory was booked out!
To dive deeper into our proprietary process, Designomics, visit our website: https://www.vgc.in