Concorde, a respected figure in the real estate industry with an illustrious 25-year legacy, sought to reach new horizons in commercial real estate with Econex. Their vision was to craft modern, sustainable, and human-centred office spaces. Turning to VGC, Concorde entrusted us with the responsibility of branding, strategic positioning, and launching their inaugural project.
In a testament to our comprehensive role as creative partners, we conceived the name ‘Econex.’ Artfully merging Concorde’s timeless ‘Experiences for Life’ philosophy with the very essence of this venture, we arrived at the positioning ‘Spaces for Aces.’ Against the backdrop of a global pandemic that redefined the workplace, we embraced the challenge of aligning Econex’s brand identity with the evolving demands of the contemporary work landscape. Notably, “Econex” encapsulates the concept of commercial spaces tailored for the next generation.
Project Scope: Strategic Branding | Communication
