VGC’s challenge was to convey Econex’s essence in a post-pandemic world where the focus shifted to balancing work and life. We understood that people now prioritise a better quality of life and value their time more than ever. Our messaging portrayed Econex as spaces thoughtfully designed for every aspect of working lives. Inspired by biophilic design, the green and wood elements in the brand collateral harmonise with the concept of a green oasis within the urban sprawl, fostering an interactive and inspiring atmosphere.
Taking cues from the concept of yin and yang, our design philosophy embodies the balance between work and life. VGC’s role was to create a brand identity that not only met the brief but also encapsulated Econex’s mission in a rapidly changing world. The project achieved overwhelming success, a testament to our seamless collaboration and shared vision with Concorde.
