We were tasked with branding and positioning Antares as a premium investment in North Bengaluru. Through the insights gained from our in-depth immersion and research, we strategically positioned Antares as the ultimate residence destined for the first-time home buyers living in and around North Bengaluru; which manifested in the form of the tagline- “Where the Stars Align”- which perfectly captures the feeling of destiny– as if the stars themselves have aligned to guide one towards their dream home.

To really bring this positioning alive, we infused our design with colours and motifs depicting the stars and destiny, to create a sense of wonder, exclusivity, and sophistication around Antares.