Unpacking Creativity with India’s Design Visionaries
Unpacking Creativity with India’s Design Visionaries As a leading design agency in Mumbai, creativity isn’t just what we do—it’s at the heart of everything we stand for. And no one represents this…
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Beyond the Hype: Why Wellness Needs a Science-Based Makeover
The wellness juggernaut is prospering, obviously. So what's missing?Authentic. I'm missing an authentic experience. What I mean is that whilst everyone is well meaning, eager to please and so on, I find that the actual knowledge of the science about the treatments, the herbs, the decoctions, their effects and their relevance to your body temperament is all sketchy.
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Navigating the Complexities of Branding
Key Takeaways from the World Brand Congress Our very own powerhouse, Preeti, recently took the spotlight as the keynote speaker at the 31st annual World Brand Congress. Hosted by Dr.…
Read More How to Craft a Winning Content Strategy?
How to Craft a Winning Content Strategy Content strategy is indispensable in today’s dynamic digital age. From finding new consumers, to retaining existing ones, to constantly engaging them, a sound…
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A Tale of Two Hats
A tale of two hats, or more specifically a tale of dressing as per category codes for two roles. Yesterday was one of the days when one chuckles at how…
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Deciphering the Distinction: Advertising Agency vs. Branding Agency
Advertising agencies can work closely with branding agencies, or anywhere in India to understand the brand and its essential tenets better.
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A Comprehensive Guide to Creating a Distinct Brand Identity
A creative agency discusses how to craft a distinct brand identity. It covers understanding your audience, defining your brand personality, and developing a unique brand voice.
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