Communication
Setting the Stage for Launch
Through strategic positioning, thoughtful design, and innovative storytelling, we created a communication campaign that didn’t just sell a home—it evoked a way of life.
Every touchpoint reflected Riverine’s signature blue tones and fluid visual language, ensuring a seamless and immersive brand experience across print, digital, and spatial platforms. From teaser emailers featuring riverside imagery to an anamorphic screen at the experience centre, each execution reinforced Riverine as Noida’s most sought-after address.
The campaign culminated in a record-breaking launch in March 2025, generating over ₹2,000 crore in sales.



