A NEW BENCHMARK IN EDITORIAL DESIGN
Whiteflag Media, a publication house appointed VGC to design two of their signature coffee-table books – ‘Hotels and Resorts in India’ and ‘Corporate Offices in India’. The designed books were clean and contemporary and expressed the charm and unique persona of each of the structures.
Whiteflag Media and Communications Ltd, is a publishing and media house that generates out of the box content, mainly on architecture and interiors.
VGC was appointed to conceptualize and design coffee table books on corporate offices and hotels and resorts in India.
Both the coffee-table books were designed around the theme of the books. The theme for the book on resorts was ‘Do Not Disturb’. It was designed to convey luxury, exotic charm and heritage of these celebrated hotels and resorts of India.
The coffee-table book featuring the best architecturally designed commercial spaces, was strategically designed to encompass the corporate persona.
These books grace many a table and are talked about as benchmarks in contemporary Indian publishing.
Project Scope: Strategic Branding | Design