STYLING A SUCCESSFUL BRAND
We were approached to create a new brand image for Madura garments. We transitioned the generic brand, Madura Garments into an aspirational brand; Madura Fashion & Lifestyle.
It also had to adhere to fit the Aditya Birla Group brand architecture while retaining its refreshed, chic appeal. We created the brand language, design language and retail experience along with creating a new logo to fit the novel brand image.
Project Scope: Strategic Branding