A SENSATIONAL NEW LOOK
Furniturewalla is a furniture boutique that offers a wide range of exquisite furniture and accessories at fair prices.
VGC was assigned the task of creating a brand for the boutique furniture and accessory store. We conducted a number of immersive interactions with key stakeholders, from which we derived the basis of the new brand positioning.
The new dynamic identity accounted for the brand’s wide range of products, with a different rendition of the logo being used for different categories of products. The new identity speaks volumes of the stature of the brand while highlighting the luxury with a touch of glamour that the brand offers.
Apart from this, we also provided strategic design inputs to the store environment and created a comprehensive design language for the brand. The brand positioning was summed up with the tag-line that we derived, ‘Luxury Within Reach’.
The new identity emphasized the transformation of the brand, from being just a furniture store to an exclusive boutique offering furniture, art, lighting and home accessories.
Project Scope: Strategic Branding | Communication | Digital