ACCENTUATING THE SEAL OF PERFECTION.
When the over 100 year old and over Rs.6,000 crore worth B.K. Birla Group proposed to launch their premium real estate business they looked no further than VGC to handle its branding and communication needs.
Leveraging the equity of the ‘Birla’ name and the rich legacy of trust that it stood for, VGC named the business ‘Birla Estates’ and developed a logo in the form of a coat of arms to symbolise a brand of heritage and repute. The identity gave an instant sense of legacy and experience to the newly launched business which are imperative in the realty sector.
Project Scope: Strategic Branding | Communication | Design