Designing the World’s First Not-for-Profit Hospitality Job Portal
The doodles were then used to set the visual tone for the job portal’s landing page. With this, we aimed to be perceived as a unique, friendly, lively, and trustworthy brand while capturing the vibrant and inclusive nature of the global hospitality industry.
Initially approached to just create a temporary landing page, the branding was so well received that VGC eventually brought to life Version 1 of the free-to-use job portal. The portal is now live at hospitalityhope.com and introduces the world to Rashmi, her initiative, and articulates who this portal is for and how it can be used.
