78 W. EXPRESSWAY
We were mandated to develop the brand positioning and communication strategy for the corporate park. The building boasts of being designed as a Platinum LEED building adorned with multiple sky gardens. Being at the epitome of green construction, the structure effectively uses natural resources like sunlight and solar energy thus reducing the overall consumption of energy. It also sets benchmarks in Design, technology and infrastructure, making it a truly smart building. All of this, coupled with New York style architecture makes it the ‘Workplace of the Future’. This positioning was taken forward into all Communication collaterals, including a brochure book and print advertisements.