Damaragidda, Organo’s townhome community, reimagines sustainable living for millennials who seek a lifestyle that balances eco-consciousness with convenience.
Consumer Insight & Campaign Concept:
Damaragidda’s millennial audience craves like-minded communities that reflect their values—sustainability, conscious living, and meaningful connections.
Yet, scepticism clouds their trust in such ideals. Our campaign addressed this by positioning Damaragidda as a space where this belief is restored, and a life of purpose and collaboration becomes reality.