Miller High Life – Space Design
The Miller High Life brand internationally represents the “Work Hard. Party Harder” principle of American living. The brand stands for freedom of expression, the recognition of a need to maintain a work life balance and to enjoy the fruits of corporate success after sundown or over weekends when beer and good times are experienced with merry abandon. These American values of working and partying with equal passion have found acceptance among an increasingly social Indian audience. In design too, it has found vibrant expression in retail and ambient spaces, energizing the entire experience of the Miller High Life brand.
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