BRANDING
GEARING THE BRAND FOR ITS READY-TO-WEAR OFFERING
With ready to wear becoming a strong part of fashion and retail, it was quintessential for Linen Club to create a meaningful extension into the apparel.
VGC made recommendations to simplify their apparels business offerings and geared Linen Club with an impactful identity, that carried forward the Linen Club legacy, and allowed for Linen Club Studio to have a strong presence in the linen ready to wear segment.
