A NEW MARK INSPIRED BY ORIGIN AND LEGACY
The intent of the branding exercise was to bring alive Linen Club by celebrating the natural character of linen, up-fronting codes of legacy & heritage and also owning the European origins of Linen. We also drew inspiration from the various hues & shades of the flax fields. The final mark is a combination of these inspirations and reflects the brand’s authority in the category as well as the ‘premium-ness’ of its products. The identity was further extended into a comprehensive hybrid brand architecture system as well as a navigation system for the various brand offerings.