Financepeer is a fee lending platform with additional support services primarily catering to schools and universities across India.
They approached VGC for a rebranding exercise, to re-introduce themselves in the market under a new brand name, LEO1. Apart from developing a comprehensive branding suite, VGC also repositioned the brand and created a detailed strategy guide to help them venture into new markets and enhance ties with existing customers.
The branding system was created for both B2B clients, which was created to look premium and corporate, as well as a large B2B audience, which was designed to appeal to a parents and children alike.
