Effective Messaging in Harmony with Impeccable Design
Beyond crafting the brand’s identity, we painted a vivid portrait of Ikebana through our communication. Just as Ikebana stood tall in the Ahmedabad skyline, our campaign was designed to captivate our target audience of those who aspire to climb the social ladder and those who have already arrived and made a name for themselves, emphasising the importance of balance in their lives.
The response in the first few weeks was nothing short of astounding. We seamlessly extended the concept of balance across a multitude of touchpoints, spanning mainline media and digital platforms, to ensure that Ikebana’s story resonated across vast audiences