Godrej Properties has long shaped landmark developments, each with a distinct ethos. With their latest project, Riverine, we transformed a rare natural feature—a flowing water body—into Noida’s most luxurious residential offering. Comprising three premium towers and one iconic tower, Riverine set a new benchmark with residences starting at ₹7 Cr, reimagining upscale living in Delhi NCR.
VGC partnered with Godrej Properties to craft the entire brand strategy, identity, and communication for Riverine—right from positioning and storytelling to immersive launch experiences. The result was a differentiated, desire-led brand narrative that resonated deeply with the target audience and played a pivotal role in the project achieving over ₹2,000 crore in sales, firmly establishing Riverine as a landmark in NCR’s real estate landscape.
