For M3M Jacob & Co Residences, VGC developed the strategic positioning, branding, nomenclature, communication, and website design for one of India’s most iconic branded residence collaborations. Conceived as a landmark partnership between M3M Group and globally renowned luxury watch and jewellery house Jacob & Co, the project was envisioned to redefine the idea of ultra-premium living in India while positioning Noida as a destination of global stature.
Our engagement began with deep strategic immersion into the world of haute horology, craftsmanship, rarity, and ambition to create a brand that transcended conventional real estate. This led to the positioning, “Inspired by the Impossible,” inspired by the Jacob & Co Bugatti Chiron Tourbillon, a symbol of engineering pushed to extraordinary extremes. The narrative transformed the residences from a real estate offering into a statement of precision, achievement, and bold imagination.
VGC translated this vision into a striking visual identity rooted in ruby red and molten gold, drawing inspiration from the world of luxury watches, jewellery, and high craftsmanship. From launch communication and site branding to brochures, gifting experiences, print campaigns, and digital storytelling, every touchpoint was designed to create an immersive and aspirational brand universe that reflected the exclusivity and grandeur of the collaboration.
