Strategically Positioning Eka Life to Disrupt the Real Estate Market 

As their creative partners, our role was to brand, position, and launch this new residential development. We embarked on a journey to unearth what would set this project apart from the rest, and it’s what ultimately led us to coin the name ‘Eka Life’. In Sanskrit, “Eka” signifies the number 1 – a symbol of new beginnings, pioneering, and leadership. We infused this novel idea into the brand’s story, extending it across their values, positioning, and messaging to create a brand that was progressive in its dealings but remained traditional at heart.

Our strategic branding and brand nomenclature work ensured Eka’s commitment as a beacon of industry transformation shone through. Additionally, we crafted a brand architecture strategy for Eka, enabling them to navigate various partnerships seamlessly for both greenfield and brownfield projects, making it a cohesive and consistent journey.