Starting with the core and brand, VGC created a vision and mission for the real estate company, Ariisto. We went on to create a unique positioning and a robust brand architecture extending into effective communication tools that elevated the brand to a new level.
Ariisto Realtors is a Mumbai-based, real estate developer. With the objective to differentiate the brand within an already cluttered real estate market, VGC began with rebranding the company and communicating a unique proposition.
We started with a brand mark, and crafted the vision and mission to take the brand closer to this goal. Further, a new identity depicted the brand’s values of quality and trust, and extended into strategic communication that educated the audience while encouraging growth.
The brand that was earlier just an established builder providing quality offerings was now seen as an admired brand, responsible for the overall wellbeing and gratification of its customers. Additionally, we developed strategic communication tools for Ariisto Sapphire, one of the brand’s premium properties.
Project Scope: Strategic Branding | Design | Communication