We took them to the world,
made them big in your lives
and now we’ve positioned them as
a Force For Good.
A 30 years journey
of creative custodianship.
Crafting a powerful
legacy of brand success.
PROFIT FROM DESIGN is our motto
because good design is great for your business.
Led by a vision to transform the marketplace through Strategic Integrated Design and innovative communication solutions, VGC was born in 1997 under the helm of a trailblazer in the realm of design, Preeti Vyas. For 27 years, we have been helping brands leverage the power of design for success. With 100+ clients across India and the world, our profit-focused approach has helped us become one of India’s top creative agencies. Today, we are a branding agency in Bangalore, yes, but more importantly, we are your dynamic partner in integrated branding, design, communication, and advertising.
Our expertise spans across strategic branding and comprehensive advertising to designing packaging solutions, digital platforms, and even immersive experiences. Together, let’s unlock your brand’s full potential.
Building Successful Brands Since 1997.
Get in Touch for Your Branding, Design, and Communication Requirements
Got questions or need assistance? Just fill out our form, and one of our brand partners will get back to you shortly.
The VGC Edge: Good Design that Creates Value & Impact
Through our Design Thinking-led approach, we help brands unlock their potential and thrive in today’s competitive market. For over a quarter of a century, we’ve delivered winning solutions for our clients, helping them exact incredible ROls from their investments in design.
Empower your Brand with VGC
Guided by our proprietary process, Designomics, our work is anchored by a result-oriented approach. We’re not just problem solvers; we’re creative thinkers who leverage intuitive tools like Design Thinking and Designomics to ensure your brand gets the recognition it deserves.
Our Services
The VGC Approach: Our Design Ecology & Process
Our Design Ecology comprises of diverse skill sets bound by a strong core strategy. We’ve built a team of innovative thinkers who work with passion, verve, and an entrepreneurial spirit to deliver result-oriented solutions that drive growth, from developing strategy to completing a superior creative expression across all brand touchpoints.
Our 4-Step Process
Our proprietary process has helped us build brands that have withstood the tests of markets and time. Get in touch to discover how our proven process can help your brand win big.
Expertise that Transcends Diverse Markets & Sectors
ONE ICONIC BRAND | TWO DECADES | THREE LOGOS | ONE BRANDING AGENCY.
As brand custodians since their inception, we have partnered with the Aditya Birla Group across a range of strategic initiatives, exercises, and campaigns that have enabled the Group to evolve into a multinational powerhouse of stateman-like stature.
PROJECT SCOPE: STRATEGIC BRANDING | COMMUNICATION | DIGITAL MARKETING
ONE A GAME-CHANGING IDENTITY FOR A NEW-AGE LAW SCHOOL BY BITS PILANI
BITSLAW was BITS Pilani's first venture into the competitive world of legal education. As their creative partner, we crafted an identity that combined BITS Pilani’s legacy with a modern, distinctive identity through the art of heraldry. This further extended into the multimedia campaign we created to raise awareness and spark inquiries.
PROJECT SCOPE: STRATEGIC BRANDING | COMMUNICATION | DIGITAL MARKETING
AN AUSSIE BREW SPECIALIST, REPOSITIONED FOR AN INDIAN AUDIENCE
We strategically positioned Foster's to help them win big in the Indian market. This comprehensive endeavour involved a powerful offline and digital campaign that not only garnered over 100,000 new Facebook followers but also generated an impressive 42,500 social mentions back in 2013.
PROJECT SCOPE: STRATEGIC BRANDING | COMMUNICATION | DIGITAL MARKETING | LOUNGE DESIGN
CRAFTED BY NATURE. WOVEN BY PASSION. BRANDED BY VGC.
A brand-new identity, one that not only pays homage to a brand’s storied legacy but also celebrates the natural origins of linen - That’s what we crafted for the Linen Club. This extended into product packaging and a dynamic navigation system, enhancing the customer experience with easy access to the brand’s
diverse offerings.
PROJECT SCOPE: STRATEGIC BRANDING | COMMUNICATION | DIGITAL MARKETING
A FIRST EVER VENTURE INTO LUXURY REAL ESATE & ALREADY SETTING BENCHMARKS
Maia Estates was a new player in the space of real estate, driven by a vision to make waves in the market with their maiden residential project. Built on a distinct & strategic positioning, and through a series of eye-catching collaterals, we helped them set new benchmarks in luxury real estate.
PROJECT SCOPE: STRATEGIC POSITIONING| COMMUNICATION
RE-ESTABLISHING THE LEGACY OF A WORLD-CLASS HEALTHCARE INSTITUTION
Following the demerger from the Apollo Group of Hospitals, SPS Hospitals approached us for a complete brand refresh that would revitalise their esteemed legacy and instill confidence among stakeholders. This strategic partnership led to a multilingual launch that effectively communicated the transformation while also celebrating the brand's rich legacy.
PROJECT SCOPE: STRATEGIC BRANDING | COMMUNICATION | DESIGN
A BOLD NEW LOOK FOR THE WORLD’S LEADING RAFFIA MACHINE MANUFACTURER
Lohia Corp, a global conglomerate and leading manufacturer of Raffia machine manufacturing, approached VGC for a rebranding exercise. This extended into finalising the design language and guidelines that would be applicable across all their branding touchpoints, including traditional and digital media platforms as well as event spaces.
PROJECT SCOPE: STRATEGIC BRANDING | COMMUNICATION | EVENT MARKETING
Tried. Tested. and Trusted. A Few Words from our Patrons
Umesh Uday Lalit
Ex-Chief Justice of India
“I was highly impressed by the emblem created, especially the concept of the soaring eagle watching the rising sun from an altitude. Watching the rising sun from such an altitude gives you greater vision, clarity, and absolute happiness, and this, I believe, is the core philosophy behind BITSLAW.”
Burge Cooper
, AUDIO VISION INDIA
“Our corporate brochure, a creation of VGC, has received unqualified acclaim from almost everyone who has received it. It has lent considerable assistance in promoting our company to our target audience. We would like to compliment the VGC team for their valuable contribution towards making this brochure a huge success.”
Derek Hugh Jones
, SABMILLER INDIA
“We commenced a project for Foster’s with VGC recently. In the eighteen months I have spent in the country, I have not come across as many good ideas and fresh thinking as I saw in 30 minutes of their presentation.”
Kumar Mangalam
, ADITYA BIRLA GROUP
“The whole design of the logo, the interpretation of the logo, in terms of the visual look and the films, all that were a follow-on from the strategy of the Group, which is what made it real. For anyone who was interfacing for the group and who had seen the film or logo, instantly there would be a connection. You could sense the fact that this was what the group professed itself to be. Given the fact that we are still a fairly young brand, I think that in terms of it being memorable and the associations it has created around it, it binds people together even within the organisation. I think the brand has worked very well for us. The identity has done wonders for us in more ways than one.”
We are a Leading Advertising Agency in Mumbai. We also have an office in Bangalore and have helped over 100 companies & brands across sectors overcome complex challenges through design & communication, using our design thinking-based process.
Vyas Giannetti Creative © 2024
