Lohia Corp is a 40+ year old machine manufacturer based in India.
After a demerger with the world’s no. 1 raffia machine manufacturing company (Lohia Corp is the world’s second largest company) they approached VGC to lead the rebranding mandate for the organisation while also developing and enhancing their brand strategy.
The brand was heading towards an IPO and therefore needed to overhaul their brand image and messaging. VGC also created a brand architecture system for them to help navigate their diversified offerings in terms of products and services.
Apart from designing various branding touchpoints, VGC has also designed communication and spaces for Lohia Corp at various international expos. The branding system has been very well received by all stakeholders and has helped position Lohia Corp to work towards owning the coveted ’World’s No. 1’ spot in their industry.
