360Life Organics. A Conscious Way to Healthy Eating
Inspired by ancient Indian spiritual systems of the energy Chakras
360 Life is where ancient wisdom and contemporary knowledge converge to create Enlightened Living for Body, Mind and Soul; and this is the philosophy the brand used to create a wellness-enriched range of lifestyle products including daily staples and FMCG products. After we had successfully launched their real estate vertical, the brand approached us to bring alive the same philosophy for its Organic FMCG brand – 360 Life, Enlightened Organics.
The Brief: VGC was asked to develop a comprehensive Branding and packaging design system that would embody and communicate the brand philosophy.
The Solution: In line with the brand’s vision, we took inspiration from the ancient spiritual science of energy centres in the human body called the Chakras. An extensive researched was conducted to understand how each of the products sat within the Chakra framework, and thus explained its wellness benefits. Each Chakra is represented by a specific shape and adheres to its unique attributes in terms of energy and nutrition. We integrated the shapes and the product to make a unified graphic story, which at once explained the meaning as well had a fresh aesthetic impact on the shelf, aptly differentiating the brand in a sea of sameness.