Pidilite Ltd. is a most associated with industrial adhesives and children’s school stationery in India. When it bravely leaped into the craft and hobby store, ‘Hobby Ideas’, its primary objective was to break away from the staid ‘Pidilite image’. To facilitate this, we represented fun, ideas and inspiration through the usage of bright colours and the ‘thought bubbles’. The logo’s predominant colours were extended to the store design, and helped Hobby Ideas create an individuality brimming with creative energy, fun and inspiration.
Project Scope: Branding