Designed for a contemporary lounge in Dubai, the identity takes its cue from the name itself - modern, sharp and unapologetically edgy.

The logo is built from a series of clean, geometric lines that intersect, turn and connect, creating a distinctive monogram with a strong architectural quality. The unconventional construction gives it a sense of movement and intrigue, while keeping the overall form minimal and instantly.

Minimal in form. Bold in personality. Designed to stand.