Brand New Journey Generates a Brand New Buzz!

With the recent launch of the new identity for Aditya Birla Group, we have been featured in various publications and here’s a round-up of them.

Aditya Birla Group

Aditya Birla Group is talking about the logo on their home page. It’s quite an interesting read, especially the quote from Mr. Kumar Mangalam Birla.

Link to read

MXM

Preeti Vyas, Chairwoman – VGC, was interviewed by MxM on the rebranding of Aditya Birla Group. The interview explores why the rebranding is relevant, what it means to VGC & Aditya Birla Group and more.

Link to read

Exchange4Media

This article talks about the relationship between Aditya Birla Group & VGC, and what the new logo means to both organisations.

Link to read

Impact Magazine

Preeti Vyas speaks about the thought behind the new logo, what lead to the rebranding and what it represents.

Link to read